Private Podcast Funnel
Grow your list, warm new leads, and build trust through a private podcast they binge before the sales call.
Your audience doesn’t need another 60-minute masterclass
You’ve been thinking about a podcast for a while now.
Not because you want another platform to keep on top of, but because you can feel that social media and email alone aren’t doing what they used to.
People are taking longer to decide. They follow, they engage, they sign up to your list but the step to actually working with you feels slower and more hesitant than it once did.
When you guest on other podcasts, you can feel the difference and the power of it.
People already understand how you think and what it would be like to work with you. The trust has already been built.
Here’s how you can have the best of both worlds. A way for new people to hear your voice and connect to your message, without the pressure of a weekly public podcast.
So by the time you invite them to take the next step, the relationship is already there.
That’s exactly what a Private Podcast Funnel is designed to do.
A strategic audio series that gives new people time with your voice before you invite them to take the next step.
Your message lands with more clarity and your voice builds trust faster.
Your audience moves from interested to ready, without you needing to push harder.
All you do is record.
The rest becomes an evergreen asset you can rely on.
What if your podcast could nurture your next clients without relying on so much of your time each week?
Someone new joins your list.
Instead of being led towards the usual masterclass, challenge or download, they’re invited to listen.
No blocking out time they don’t have to attend live.
No saving it with the intention to come back to later.
No joining another group or community they don’t have the energy to engage with.
They hear your voice straight away, in full, natural flow. Where your thinking, experience and way of explaining things comes through clearly.
Over the series of episodes, they begin to understand how you work and what matters to you. They get a feel for your approach and the support you offer.
It feels less like being sold to and more like being invited into your world, which is something the familiar structure of masterclasses and challenges rarely manages anymore.
By the time they come across your offers, there’s already trust. They’re not on the fence or trying to work out if you’re the right fit. They already know.
The decision to work together feels calmer, less like persuading and so much more alignment with the right people.
And this isn’t something you have to rebuild every time you want to sell. The audio is already in place, doing what good marketing should do. Giving your ideal clients the clarity they need to move closer to saying yes.
You record once, and it continues to support your business long after.
Why this works for businesses like yours, right now
A shift away from the sameness people are tired of
People are tired of the same old freebies.
The polished copy, familiar frameworks and predictable sequence.
A private podcast gives your audience something unique: time with your actual voice, your values and way of thinking.
That difference is felt straight away, and it’s what helps the right people move to the next step in working with you.
It’s how people know its really you
Hearing you speak creates a level of connection written content can’t reach.
Your personality and perspective come through in full flow, helping people understand you more quickly and more accurately.
In a space increasingly shaped by templates and AI-assisted messaging, knowing it’s really you makes a difference.
It keeps working long after you’ve recorded
This isn’t something you have to rebuild or relaunch every time you want to sell.
Once the audio is in place, it continues to support new people as they join your world, giving them the context and understanding they need before they ever reach out.
It becomes a steady part of your business rather than another thing that relies on momentum.
It builds trust long before someone books a call
Instead of arriving cold or unsure, people come into conversations already familiar with how you think and work.
They’ve spent time with your ideas, which makes decisions feel calmer and easier.
The sales process becomes less about convincing and more about confirming you’re a great fit.
Designed for buyers who value trust over tactics.
Introducing the Private Podcast Funnel
This private podcast funnel is designed to sit at the front of your sales ecosystem.
It’s a short, strategic audio series that introduces new people to your voice, your thinking and your way of working, so they can decide if you’re right for them before you ever have a sales conversation.
What’s included:
Strategy & direction
We begin with a 60-minute strategy call, supported by pre-call onboarding so I come to the conversation already clear on your business, your audience, and what someone needs to understand before they’re ready to work with you.
Together, we shape the core message, structure and flow of the private podcast so it reflects your work accurately and supports your wider sales process.
Private podcast creation
You’ll receive a four-episode private podcast, designed to be listened to in one sitting or over a short period of time.
Episodes are 20–30 minutes each
All episodes are released at once
The structure is intentional and easy to move through
Each episode is designed to build familiarity, create clarity, and help listeners decide whether working with you is the right next step.
You’ll receive clear, ready-to-record outlines so recording feels focused and manageable.
Sign-up page
A fully written private podcast sign-up page, designed to position the podcast as a high-value experience rather than a generic freebie.
This page does much of the context-setting and pre-selling before someone ever reaches out, and can be copied directly into your existing website.
Welcome email
One welcome and orientation email sent to new sign-ups.
It explains what to expect from the private podcast, how to listen, how to get the most from it, and where to go next if it resonates.
Optional promotion support
If you’d like it, you’ll also receive one promotional email per episode to support gentle promotion or an internal launch.
You can use these as written, adapt them, or write your own. This stays flexible and client-led.
Set-up support
You’ll have 7 days of Voxer support, focused on momentum and completion.
Most clients record all four episodes in half a day.
The aim is to get the private podcast live quickly, not sitting unfinished.
Private Podcast Funnel Investment:
£999
One off payment
You’re an established coach or mentor with a clear offer that already sells
You know podcasts create deeper connection because you’ve experienced it yourself
You want a more considered alternative to the usual freebie or nurture funnel
You’d like new people to understand how you think and work before you ever get on a call
You value depth, clarity and ease over volume and constant output
You’re happy to outsource this to a specialist so it’s done properly
You want something evergreen that supports your business without needing ongoing effort
This IS for you if…
You’re looking for a quick tactic or a shortcut to sales
You want something purely promotional or hype-led
You’re not yet clear on what you offer or who it’s for
You want to DIY everything rather than hand it over
You’re looking for a weekly public podcast or ongoing content creation
You want something that relies on urgency or launch pressure
This IS NOT for you if…
FAQ’s
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No. This is a private, limited audio series, not a public, ongoing show.
There’s no weekly commitment, no public launch, and no pressure to keep creating new episodes. -
There are typically 4 episodes as the series is designed to introduce new people to your voice, perspective and approach without overwhelming them.
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It’s hosted privately and shared via a link your audience can access after signing up.
I’ll guide you through the best set-up for your business so it’s simple for you and easy for listeners. -
It sits alongside what you’re already doing.
Think of it as a front-door experience for new people, rather than something that replaces your existing content.
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For many clients, yes.
For others, it becomes a more premium alternative or an additional option.
We’ll design it so it fits naturally into your current funnel. -
Absolutely. Editing and shaping are done intentionally, to keep your natural style and voice intact.
The aim is polish, not perfection. -
Once recordings are complete, the process is straightforward and contained.
You’ll have a clear timeline from the start so you know exactly what to expect. -
No. A good microphone is helpful, but I’ll advise you on what’s worth investing in and what isn’t.